James Urbaniak ([info]urbaniak) wrote,
  • Mood: Wet and tired
  • Music: There's No Business Like Show Business

Lower, please!

Oy, what a day. Busy, busy, busy and pouring rain. My auditions were as follows:

1) Thera Flu radio voiceover, a la Denis Leary. Denis Leary is a very popular "type" in the voiceover world and they often ask you to imitate him. Well, they say don't literally say imitate, they say "think Denis Leary," meaning comically angry and manic. But not too angry and manic. We don't want to scare the listeners. Just give us a sort of Denis Leary attitude. On my script today they had actually written "Denis O'Leary." I assumed they meant Denis Leary, but maybe they really meant "Denis O'Leary," who I think was the husband of the woman whose cow started the Chicago fire. Damn. I should've done it like him.

2) Verizon, on-camera commercial. In this audition I played a guy directing a Verizon TV commercial. Tres meta! This commercial employs that ancient vaudeville staple, the "lower/higher" routine. This routine, which you have no doubt seen in Looney Tunes or Abbott & Costello reruns, goes like this: a hapless performer is auditioning or rehearsing on a stage. (Singing or reciting a monologue or whatever. For our purposes, let us say he is reciting Hamlet's soliloquy.) Meanwhile, several feet behind him, a stage crew is setting up a curtain or backdrop. A director is standing in the house shouting directions to the stage crew re the curtain, but the performer mistakenly thinks the director is talking to him. The comedy of misunderstanding ensues:

Performer: To be or not to be, that is the question...
Director (to stage crew, re placement of backdrop): Higher! (Backdrop is lifted)
Performer (falsetto voice): to be or not to be, that is the--
Director: Lower! Lower! (Backdrop is lowered)
Performer (basso profundo, perhaps squatting a bit to achieve this vocal effect): TO BE OR NOT TO BE...
Director: A little to the left! (Backdrop is shifted left. Performer, still reciting, steps to his left.)
Director: Come forward! (Backdrop is moved forward. Performer does same.)
Director: More, more. Forward more! (Stage crew complies. Performer moves forward step by step, precariously close to the edge of the stage.)
Performer: TO BE OR--
Director: Come forward one more step! (Stage crew complies. Performer takes one more step and falls off the stage.)
And...SCENE.

A classic since the days of Dan Leno and Bert Williams, this routine still slays 'em in the aisles, which is why Verizon's advertising agency has the good sense to use it. Plus, it is 100% public domain comedy--whoever came up with it has been dead for easily a hundred years, so there are no pesky royalty or intellectual property issues to deal with and Verizon's copywriters can get paid without having to expend valuable energy thinking up an original idea. Everybody wins!

In Verizon's take on the routine, we see a TV crew preparing to shoot a Verizon commercial. An announcer practices, script in hand. A director (played by me, I hope I hope) shouts instructions to a crew hoisting a Verizon banner which reads something like "VERIZON: NOW WITH EVEN BETTER SERVICE!"

Announcer (rehearsing): Verizon offers Wireless solutions for you and your family!
Director (played, perhaps, by me): Higher! (Crew lifts banner higher.)
Announcer (high voice): verizon offers wireless solutions for--
Director (American Splendor's James Urbaniak?): Lower! Lower!
Announcer (deep voice): VERIZON OFFERS WIRELESS--
Director (studying the words "EVEN BETTER" on the banner): Let's make it "EVEN FASTER!" (The crew begins changing the words on the banner.)
Announcer: VerizonOffersWirelessSolutionsForYouAndYourFamily!!!
Director (possibly James "Dr. Venture" Urbaniak): Perfect!
Announcer smiles, then suddenly realizes what's been going on behind him. He makes a cute, sheepish expression. End of Commerical.

Ha, ha! Couldn't you just die?!

3) Voiceover audition for Jeep. Radio ad in which I am an English tourist on a safari who is more excited by the Jeep he's in than the animals outside. They wanted "upper crust" so I did Terry-Thomas.

4) Omigod! Another Verizon commercial! I am not even kidding!!! Actually, this one was much simpler. I just had to walk around like I was a businessman in an airport, talking on a cellphone. That's it. No dialogue. No classic vaudeville lazzis. Essentially a modeling job.

5) Arby's radio voiceover. I am a snooty college professor. For their poetry assignment, one of my students reads a poem he wrote...about Arby's!!! D'oh!

Overheard at the Arby's casting place:
Woman to young man: Have you seen the movie "Dead Poets Society?"
Young man (after a pause): Um...Janet Jackson?

Well, that was my day. I hope you've enjoyed this little tutorial on acting, advertising and the history of comedy. As Charlie Rose says, "We'll see you next time."

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  • 10 comments

[info]brosephina

October 12 2005, 23:57:48 UTC 6 years ago

Voiceover audition for Jeep. Radio ad in which I am an English tourist on a safari who is more excited by the Jeep he's in than the animals outside. They wanted "upper crust" so I did Terry-Thomas.

Hey it would be really neat if we could hear the voices you auditioned in, especially Terry Thomas, as he is both dead and has no LiveJournal in which to nag him.

What I'm getting at is you should make a voice post. For justice (unless you hate justice, and that's fine too I guess).

[info]youngwilliam

October 13 2005, 02:23:16 UTC 6 years ago

Funny, I thought all upper crust English accents were like Terry-Thomas (SFX: rimshot!). The hard part is getting that little gap in your teeth.

[info]youngwilliam

October 13 2005, 02:25:04 UTC 6 years ago

And for those who want a sound-reference for Terry-Thomas? Try either Dr.Phibes film (with Vincent Price). "TT" is in both of them, although they're different characters.

That, and they're just nice films. Which is always a plus.

[info]rennameeks

October 13 2005, 18:25:36 UTC 6 years ago

He was also in It's a Mad Mad Mad Mad World (coincidentally, as an English tourist, who might have possibly been driving a Jeep - it's been a while, so I can't remember that part for sure) and Disney's Robin Hood (as Sir Hiss, teeth gap and all).

[info]yachiru

October 13 2005, 00:35:13 UTC 6 years ago

There should totally be some sort of new age religion with the mantra;
think Denis Leary

or WWLD

I will be joining that religion anon.

[info]majinmoto

October 13 2005, 03:27:53 UTC 6 years ago

"I'm so hungry I can eat Arby's..."

Anonymous

October 13 2005, 20:10:06 UTC 6 years ago

To the readers of Voucher Ankles

I am the writer of the Verizon ad in question. I was the individual who requested Mr. Urbaniak to audition for this commercial. The corporate folks wanted Michael Douglas, but I pushed for Mr. Urbaniak.

Now that I know that Mr. Urbaniak thinks of me as (1) a fool, and (2) a plagiarist.

If Mr. Urbaniak despises the commercial realm so much, I'm sure there are better ways for him to spend his time. I took the time to craft a role suitable for his talents and I stuck my neck out to get him the audition. I shall not make these mistakes again.

Anonymous

October 13 2005, 20:56:52 UTC 6 years ago

Re: To the readers of Voucher Ankles

Probably shouldn't even acknowledge your post with a response, but...

I only hope that your comments do not cause Mr. Urbaniak rethink his decision to blog. So far, it's been amusing, enjoyable, and even educational reading. And it's the easiest way to find out about his future performances.

Anonymous

October 13 2005, 23:07:28 UTC 6 years ago

Re: To the readers of Voucher Ankles

It might just be a troll. I wouldn't worry about it.

[info]brokenchinadol

November 8 2005, 09:54:34 UTC 6 years ago

A fella I know who ends up being called out on a lot of auditions for commercial work where they ask folks to emote a Jack Black quality, not an impersonation as much as a 'celebration', a veil of JackBlackishness. What ends up happening is a bunch of nice and talented gentleman who look like Weezer band members attempt a last minute 20 pound weight gain by eating their dignity.

It all sounds so tricky to me, but I suppose that's the craft.
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